| Page speed and Core Web Vitals | As good as the freelancer, and unmonitored after handover unless you pay for it. | 90+ PageSpeed committed and maintained for as long as the plan runs. |
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| SEO control | Depends entirely on whether SEO was in the brief and the budget. | Built in: page per room, layout, package and service area, plus the technical basics. |
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| Structured data | Often skipped on fixed-price builds, or added once and never updated. | Written per page type and kept in step as the content changes. |
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| AEO and GEO readiness | Rarely part of a one-off brief unless you ask for it explicitly. | Answer-first structure, visible FAQ blocks and plain-text feeds for AI crawlers, by default. |
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| Hosting and security | Usually your account, sometimes theirs, which becomes a problem if you lose contact. | Managed hosting, SSL, CDN and DDoS protection in the monthly fee, with the domain in your name. |
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| Maintenance burden | Quoted per change, or handed to you with a training call. | Ours. 5 changes a month included, no hourly billing. |
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| Who does the work | One person, whose availability changes with their other clients. | A team, with a stated turnaround and a portal that tracks every request. |
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| Content and blog | A separate engagement, usually per article. | 2 to 3 researched articles a week included, approved by you before publishing. |
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| Design quality | Can be outstanding. This is the real argument for hiring one. | Designed around your property and your price point, with venue structure built in rather than briefed. |
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| Accessibility and compliance pages | Only if specified and budgeted. | Privacy, terms, cookie and accessibility pages included as standard. |
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| Cost model | A project fee, then quotes. Cheap in year one, unpredictable after. | From $127 a month, with a $697 build fee invoiced only after you approve the live site. |
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| Ownership and lock-in | Depends on the contract. Get the domain and hosting in your name in writing. | Domain registered in your name from day one and transferred free on request. |
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