| Page speed and Core Web Vitals | Excellent when tuned by someone who knows how. Tends to drift as plugins and photographs accumulate. | 90+ PageSpeed guaranteed at launch and maintained as your gallery grows. |
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| SEO control | Total, with the right plugins and the right person configuring them. | Total, configured by us, with a page per room, layout, package and service area built as part of the site. |
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| Structured data | Available through plugins. Accuracy depends on configuration and on the plugin staying maintained. | Hand-written per page type and kept in step with the visible copy. |
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| AEO and GEO readiness | Possible. Needs deliberate answer-first writing and FAQ markup you set up. | Answer-first sections, visible FAQ blocks and plain-text feeds for AI crawlers, built in. |
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| Hosting and security | Yours to arrange. The software is offered for people comfortable getting their own hosting and domain. | Managed hosting, SSL, CDN, DDoS protection and unmetered bandwidth in the monthly fee. |
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| Maintenance burden | Core updates, plugin updates and backups, which the documentation tells owners to keep on top of. | None at your end. You never log in to the site. |
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| Who does the work | You, a developer or an agency on retainer. | Us, on a fixed fee, with 5 change requests a month included. |
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| Content and blog | The best blogging system there is, once somebody writes the posts. | 2 to 3 researched articles a week, 2,500 to 3,200 words, approved by you first. |
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| Design quality | Anything is possible. Theme-led sites look like their theme. | Designed around your property rather than adapted from a theme. |
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| Accessibility and compliance pages | Plugins help. The pages and the build quality are still your responsibility. | Privacy, terms, cookie and accessibility pages included, with the build written against modern accessibility guidance. |
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| Cost model | Software is free. Hosting, premium plugins, developer time and fixes are not, and they arrive unevenly. | One predictable monthly fee from $127, plus a $697 build fee invoiced after you approve the live site. |
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| Ownership and lock-in | Complete ownership of the code and the database. This is WordPress at its strongest. | Domain in your name and transferred free on request; your photographs, copy and content remain yours. |
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