| Page speed and Core Web Vitals | Varies by template and content. No speed commitment offered to you. | 90+ PageSpeed guaranteed and maintained as the site grows. |
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| SEO control | Basic controls. Depth depends entirely on pages you build yourself. | A page per room, layout, package and service area, built and maintained by us. |
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| Structured data | Limited and largely automatic. | Written per page type and kept in step with the visible copy. |
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| AEO and GEO readiness | Little support for answer-first structure or FAQ markup beyond what you type. | Answer-first sections, visible FAQ blocks and plain-text feeds for AI crawlers on every page. |
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| Hosting and security | Publishing is part of the product you subscribe to. | Managed hosting, SSL, CDN, DDoS protection and unmetered bandwidth inside the monthly fee. |
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| Maintenance burden | Yours. Simple to edit, still an hour you have to find. | Ours. 5 change requests a month, each live within 2 to 5 working days. |
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| Who does the work | You, in the editor. | Us, on one fee, with nobody at the venue logging in. |
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| Content and blog | Available. Producing it weekly is not realistic for most venues. | 2 to 3 researched articles a week, approved by you before publishing. |
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| Design quality | Template-led and recognisably so. | Designed for your property and price point rather than chosen from a list. |
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| Accessibility and compliance pages | Yours to write and maintain. | Privacy, terms, cookie and accessibility pages included with the build. |
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| Cost model | Low subscription, often bundled with the domain, plus your hours. | From $127 a month with everything included, plus a $697 build fee invoiced after launch. |
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| Ownership and lock-in | The domain is yours and portable. The site is built in the product. | Domain in your name and transferred free on request; content and photographs stay yours. |
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