Case study, sheet 10 of 20

Self-sorting visitors on the event space inquiries page

For event space inquiries, the inbox now describes itself. Categories come attached to each message, and follow-ups no longer masquerade as new inquiries.

Existing conditions

What the venue had before

On a plan, what is already there is drawn dashed and what is new is drawn solid. This is the dashed part: how gallery and evening hire space handled it before the work started.

  1. The starting point

    The event space inquiries contact route was a single page for every kind of visitor. New business and ongoing conversations arrived indistinguishable.

  2. Where it went wrong

    Day to day with event space inquiries, staff opened each message blind. Sorting new business from ongoing threads required reading everything, every morning, by hand.

New work

What we built

A simple opening choice between a new inquiry, an existing request and a general question now leads visitors to the appropriate route. The new-inquiry path asks for event date, guest count and room preference.

Fit-out schedule4 items

  1. F-01Contact categories
  2. F-02Separate follow-up route
  3. F-03Relevant form fields
  4. F-04Clear button labels
Dimension

How long it took

15 working days after content approval, including staff review and handover.

15 working days
  1. Content approvedWhere the count starts
  2. Build and staff reviewInside the same window
  3. HandoverWhere the count ends
Drawn to one scale across all 20 case studies: a full-width line is 25 working days.
As built

What changed

For event space inquiries, the inbox now describes itself. Categories come attached to each message, and follow-ups no longer masquerade as new inquiries.

Client note
New event space inquiries customers and existing ones use different doors, and we can see which is which before opening anything.
Diana LudlowCustomer inquiries lead, Gallery and evening hire spaceTulsa, Oklahoma

Questions about this project

How long did the gallery and evening hire space project take?

15 working days after content approval, including staff review and handover.

What changed once the new pages were live?

For event space inquiries, the inbox now describes itself. Categories come attached to each message, and follow-ups no longer masquerade as new inquiries.

Which parts of the site did the work use?

Contact categories, Separate follow-up route, Relevant form fields, Clear button labels. A simple opening choice between a new inquiry, an existing request and a general question now leads visitors to the appropriate route. The new-inquiry path asks for event date, guest count and room preference.

Why is the venue not named?

On purpose. The case study names the kind of venue, the city and the role of the person quoted, and the quote from Diana Ludlow is published with the client's permission. No logo, no photograph of a person and no web address are shown.

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